In 2006 Blake Mycoskie, an American traveller from Arlington
in Texas, returned to Argentina for the second time in his life (the first in
2002) this time as a tourist. He began to notice that all the local polo players wore slip on canvas shoes called ‘alpargatas’
and he began to wear these kind of shoes as well. The farmers of Argentina have
been wearing shoes like this for hundreds of years and this inspired the first designs
for Toms shoes. The One for One
movement began when Mycoskie was doing volunteer work outside a town called Buenos Aires and he noticed that most of the children had
no shoes and were running across the streets barefooted. He was struck by the
poverty in the village and he decided he was going to try and help them. He decided that he was going to create a
product to sell in North America and that all the profits would go into funding
shoes for the “shoeless youth” in developing nations, not just in Argentina but
as many as possible. He set up Toms
headquarters in Santa Monica, which he says ‘is short for a "better tomorrow."’ and he began to make and sell his shoes to North America.
Wednesday, 22 January 2014
Monday, 13 January 2014
One for One Movement
"With every pair you purchase, TOMS will help a person in need. ONE FOR ONE"
Weather it's a new pair of shoes or a pair of sunglasses, with every purchase Toms will give to people in need. If you buy a pair of shoes Toms will give a free pair of shoes to somebody who has no shoes in a developing country. If you but a new pair of sunglasses Toms will help give sight to somebody in the developing world who cannot see properly. They provide eye tests, surgery and glasses- free of charge. "One for one"
Toms provide shoes in more than 60 countries and they provide eyesight in 13 countries.
Why are shoes so important?
If you don't wear shoes your feet can get cut and infected, this will make walking very painful but it also means that you are more open to getting infections and more prone to picking up diseases.
In some countries shoes are required to be able to attend school. Some children are denied an education because they simply cannot afford a pair of shoes or a uniform, so by providing them with shoes we can help to further their education. In cases such as these Toms also helps to provide children with school uniforms.
Weather it's a new pair of shoes or a pair of sunglasses, with every purchase Toms will give to people in need. If you buy a pair of shoes Toms will give a free pair of shoes to somebody who has no shoes in a developing country. If you but a new pair of sunglasses Toms will help give sight to somebody in the developing world who cannot see properly. They provide eye tests, surgery and glasses- free of charge. "One for one"
Toms provide shoes in more than 60 countries and they provide eyesight in 13 countries.
Why are shoes so important?
If you don't wear shoes your feet can get cut and infected, this will make walking very painful but it also means that you are more open to getting infections and more prone to picking up diseases.
In some countries shoes are required to be able to attend school. Some children are denied an education because they simply cannot afford a pair of shoes or a uniform, so by providing them with shoes we can help to further their education. In cases such as these Toms also helps to provide children with school uniforms.
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